Research shows that the most active parishioners in our churches attend services about twice a month, so we must begin to find ways to meet people where they are, namely: through social media. We need a presence online of voices that represent what the PC(USA) so deeply believes about our world, about seeking justice and reconciliation, about the Good News of Jesus Christ.
I think that one way we not only help members of our congregations be engaged in the life of the church during the course of their busy weeks, but reach new people who are not currently in church and share important messages of hope, is to offer high-quality, engaging online media.
By having quality, easily shareable forms of new media:
We expand our pulpit from those gathered on Sunday morning to hundreds or maybe thousands more people (and if we think the congregation of people we love needs to hear this word, don't other people?)
We convey our church's message, or the central point of this week's sermon, in a quick and reviewable way.
We give church members who might be hesitant to invite someone to church a new way to say "this is what we are about."